
At Melden, we have taken a significant step to propel our brand into the future in line with our long-term growth objectives and new investment strategies. We have crafted a modern and robust corporate identity that reflects Melden’s strength and potential.
With our renewed brand strategy and marketing approach, we have created an image that better reflects Melden’s position and personality. Through these new branding and marketing strategies, we aim to enhance Melden’s effectiveness in the industry and provide improved services to our customers.
The new values at the core of Melden’s brand are based on three key propositions, and we firmly believe that these propositions will strengthen our brand:
Özyer Group Expertise: Melden benefits from the deep-rooted history and extensive experience of Özyer Group. This expertise empowers us to elevate the quality of our work and enhance customer satisfaction.
Melden Gusto: Every project touched by Melden stands out with its quality, elegance, and luxury. Our designs prioritize attention to detail and sophistication, allowing us to create eye-catching and prestigious works.
Visionary and Progressive Outlook: Melden remains committed to sustainability without compromising on luxury. We draw attention with our renewable energy projects and green office investments. With our quick response capabilities, we strive to meet the demands of the day and stand out as a dynamic brand.
Alongside these value propositions, we have identified key brand values that will influence Melden’s values and communication:
Credibility: Our credibility shines through our mastery of the industry, experience, and expert positioning.
Artistry / Craftsmanship: We shape our projects with artistry and craftsmanship, emphasizing aesthetic values.
Relevance: Adapting to the times, needs, and changes in the world while remaining open to innovations is fundamental to Melden’s values.
With our renewed corporate identity and brand strategy, we will continue to progress with greater strength and provide our customers with the best service. This transformation will lead us to embark on future projects with increased confidence and excitement.